Red Bull Vision: Sports Drink Maker Sells Sunglasses

Energy drink juggernaut Red Bull has blurred the lines of branding, making huge strides in media with a magazine and popular video channel, and by running a popular race series. Now, sunglasses. Red Bull Sunglasses The high-octane brand is entering the lucrative world of high-end sunglasses in the U.S. market Today the company announced a […]

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Fold-Up Sunglasses: ‘Popticals’ Fit In Egg-Shape Case

Glasses can be bulky, or vulnerable when stashed in a pocket or pack. A different concept, Popticals are wrap-around sunglasses that fold up and fit inside an egg-shape case. Lenses on the Popticals slide apart and then nest close together. The bows hinge and fold. A hard-side case clicks securely shut, latching closed as a […]

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